Nitty Gritty® is an independent multi brand retailer, online store and showroom located in Stockholm, Sweden. Our carefully curated assortment consists of emerging designers mixed with well-established and respected fashion labels.
Nitty Gritty® was founded in 1991 at a small space in Old Town as a counter reaction to the high street outlets and chain stores dominating the market at the time. The store quickly became a go to spot for the city's fashion and music oriented youth, offering brands like Fred Perry, Carhartt and Duffer of St George. In 2003 the brick and mortar store relocated to the Södermalm area of Stockholm. The large and open space presented new opportunities, a chance to grow and to expand. This later led to become the introduction of Nitty Gritty Women, an independent location situated two doors down the street, as well as our online store.
Our ambition has always been to offer a curated mix of products that are unique in their expression, inspirational and complementary. We work with brands from all around the world, mixing technical and performance based outerwear and Italian tailoring with Japanese precision and handcrafted jewellery. Our strengths are based on the relationships we have formed, inspiration we have drawn and knowledge we have gained from working with those that we find to be the best in the industry.
Nitty Gritty is a place where different forms of expression meet and co-exist. We work with musicians and artists in order to showcase their craft and to share our passion for what they do with our community. These collaborations have become a Nitty Gritty tradition, a natural part of our identity, and have resulted in us regularly hosting everything from exhibitions to in-store music events. These creative outputs inspire and influence style, create a unique store environment and resonate with both us and our customers.
Music has always been our backbone. Over the years our stores have been graced by artists and DJ's such as Patrik Arve, Kindness, Nadja Chatti and Leolyxxx. Whether slow jams or obscure dance music is playing it sets the mood, builds to the atmosphere and creates a living store environment. Our Nitty Gritty® Store Hours live-sets and seasonal mixes are ongoing projects that are close to our heart.
Our stores tailored interior is pared back and designed to highlight and compliment our assortment. This allows us to regularly innovate, change and re-new their appearance to match and introduce new seasons, products, collections and collaborations. Our spaces are elevated through the work of the talented artists that are on display. These diverse exhibits introduce a creative element to our space, a rotation of art that constantly changes the mood, setting and in store experience.
Our street Krukmakargatan is a destination spot for both global and local customers, home to our Men’s and Women’s stores and neighboring shops Papercut and DOM Hairdressing. Papercut offer a handpicked and unique selection of magazines, books, film and details, while DOM Hairdressing’s skilled team take care of you and your hair.