Unlikely

Brands/Men

Founded in Tokyo in 2023 by designer Shinsuke Nakada, Unlikely reimagines familiar archetypes through unexpected detail and playful reinterpretation. Rooted in classic American uniforms and everyday clothing, the brand explores military, workwear and sports-inspired forms with subtle shifts in proportion, texture and character. The result is a collection that transforms the familiar into something quietly distinctive and new.

 Nitty Gritty® | Unlikely

 Nitty Gritty® | Unlikely

Stone Island

Vans

Barena Venezia

Moscot

Anderson's

Converse

adidas Originals

Nanamica

Nike

New Balance

Veilance

Harris Wharf London

Engineered Garments 

Byredo

Dr. Martens

Comme des Garçons SHIRT

Patagonia

Paraboot

Margaret Howell

Comme des Garçons Parfums

orSlow

Begg x Co

Neighborhood

WTAPS

Stora Skuggan

ASICS

Casey Casey

Stüssy

And Wander

Hestra

Batoner

Danner

Porter

Adsum

mfpen

Studio Barnhus

Stepney Workers Club

Birkenstock

Needles

Lady White Co.

Yuketen

Unifrom

Maison Louis Marie

Asahi Shoes                                       

Evan Kinori                                       

Chamula                                           

Auralee                                

Barbour

J.Press                                           

Our Legacy                                        

Tarvas                                            

New Era                                           

Rototo                                            

Yoko Yamano                                       

MAN-TLE                                           

Clarks Originals

Bode                                              

ERL                                               

Comme des Garcons Homme                           

Sunflower                                         

Nitty Gritty® Worldwide

D.S & DURGA                                       

Nitty Gritty® Calendar

Aurora Shoe Co.                                   

COMOLI

SOUTH2 WEST8

Salomon

Pyrenex

Oakley

HOKA

ONZE                                              

Kaptain Sunshine

Perfumer H

Gottlob

Maximum Henry

A.PRESSE

Conkers

Oliver Church

Rubato

Regal Shoe & Co

Nitty Gritty® Worldwide Archive

Régime De Fleurs

Footworks

Salon C. Lundman

SWC OMNI

Village PM

Thurston

Norlha

TEKLA

Yoko Sakamoto

James Coward

One Size

Watch cap inspired by classic US military designs, reworked with an emphasis on comfort. Tubularly knitted with a wool exterior and a cotton interior that sits against the skin, combining warmth with a softer hand feel. Finished with an original metal badge included as a detail. The outer yarn blends Tasmanian wool with lamb’s wool and merino for resilience and sheen, while the inside uses combed cotton yarn with a smooth, aligned surface.

Brown
Wool 100% outer and Cotton 100% inner
Made in Japan

Unlikely Feelin`Good Watch Cap

Watch cap inspired by classic US military designs, reworked with an emphasis on comfort. Tubularly knitted with a wool exterior and a cotton interior that sits against the skin, combining warmth with a softer hand feel. Finished with an original metal badge included as a detail. The outer yarn blends Tasmanian wool with lamb’s wool and merino for resilience and sheen, while the inside uses combed cotton yarn with a smooth, aligned surface.

Charcoal
Wool 100% outer and Cotton 100% inner
Made in Japan

Fair Isle sweater knitted from Comeback lambswool, a cross between Merino and British wool breeds. Developed around a centripetal pattern inspired by natural scenery. The design references sky, clouds, forest, ducks, and flowers, with subtle duck footprint motifs integrated throughout. Knitted first and then shrunk to sharpen the pattern and bring clarity to the surface, resulting in a soft, lightly spongy hand with good insulation.

Made in Japan
100% Wool
Charcoal Grey

Unlikely Fair Isle "Duck"

Three way hybrid piece combining a down jacket with a quilted work vest, developed around Unlikely’s seasonal concept of fusing past and future. The outer jacket references a European down design from the 1970s, featuring a stand collar with a feather filled hood stored inside. Cut from glossy, ultra lightweight nylon woven with antistatic yarn and finished with a water repellent treatment. The inner vest contrasts the outdoor shell with a workwear base, made from high density fine nylon given a kneaded wash for a lightly worn surface. Lined with lightweight nylon ripstop, the vest can be worn inside the jacket, on its own, or layered over outerwear, and is fully reversible.

Made in Japan
100% Nylon
Brown

Unlikely 3way Hybrid Down jacket

Unlikely Reserve Crew Neck Sweatshirt created as a study of simple, essential sweatshirts. Constructed with a dense fleece heavier than standard 30×30×10, using a thicker middle thread for a tightly woven structure. The neckline is tightly knitted with an extended rib, slightly lowered at the front, while the set-in sleeves are finished with two-needle stitching. Features long turn-up cuffs with thumb holes for outdoor and sports use, and a “RESERVE” graphic dedicated to reserve players.

Made in Japan
100% Cotton
Grey

Unlikely Simple Sweat Crew "RESERVE"

Unlikely Team Tee Long Sleeve designed with Unlikely’s original wide binder neck detail, produced with a 30 mm specification rarely used in standard T-shirts. Knitted from tightly pulled 30/2 single-strand jersey yarns for a dense structure and textured surface. The long sleeve version is finished with a name tape detail inspired by military uniforms and comes with an Unlikely sticker logo badge as an accent.

Japan
100% Cotton
Grey


Unlikely Team Tee Long Sleeve