Unlikely

Brands/Men

Founded in Tokyo in 2023 by designer Shinsuke Nakada, Unlikely reimagines familiar archetypes through unexpected detail and playful reinterpretation. Rooted in classic American uniforms and everyday clothing, the brand explores military, workwear and sports-inspired forms with subtle shifts in proportion, texture and character. The result is a collection that transforms the familiar into something quietly distinctive and new.

 Nitty Gritty® | Unlikely

 Nitty Gritty® | Unlikely

Stone Island

Vans

Barena Venezia

Moscot

Anderson's

Converse

adidas Originals

Nanamica

Nike

New Balance

Veilance

Harris Wharf London

Engineered Garments 

Byredo

Dr. Martens

Comme des Garçons SHIRT

Patagonia

Paraboot

Margaret Howell

Comme des Garçons Parfums

orSlow

Neighborhood

WTAPS

Stora Skuggan

ASICS

Casey Casey

Stüssy

Hestra

Steamery

Batoner

Danner

Porter

mfpen

Stepney Workers Club

Birkenstock

Needles

Lady White Co.

Yuketen

Unifrom

Maison Louis Marie

Asahi Shoes                                       

Evan Kinori                                       

Chamula                                           

Auralee                                

Barbour

Our Legacy                                        

Tarvas                                            

New Era                                           

Rototo                                            

MAN-TLE                                           

Bode                                              

Comme des Garcons Homme                           

Sunflower                                         

Nitty Gritty® Worldwide

D.S & DURGA                                       

Nitty Gritty® Calendar

Aurora Shoe Co.                                   

COMOLI

Salomon

Pyrenex

Oakley

Kaptain Sunshine

Perfumer H

Gottlob

Maximum Henry

A.PRESSE

Conkers

Oliver Church

Rubato

Regal Shoe & Co

Régime De Fleurs

Footworks

Salon C. Lundman

Village PM

Thurston

Norlha

TEKLA

Yoko Sakamoto

James Coward

ALFABET

Last Resort

Niceness

One Size

MIL Helmet Bag Square made from durable polyester with a structured, square silhouette inspired by early U.S.A.F.A. helmet bags. Designed with a large main compartment and zip opening for easy access, finished with a quilted interior and light padding for added protection. Features both top handles and a removable shoulder strap, with leather detailing.

Made in Japan
100% Polyester, Cow Leather
Olive

Unlikely "MIL" Helmet Bag Square

Team T-Shirt made from a densely knitted 30/2 cotton jersey, combining durability with a structured hand and subtle surface texture. Designed with an oversized binder neckline measuring over 30mm, creating a firm, close fit that works both on its own and as a base layer. Features a military-inspired name tape at the body, intended for personalisation, balancing practical function with a distinct graphic detail.

Made in Japan
100% Cotton
White

Unlikely Team Tee

Simple Sweat Crew “West” in a tightly knitted cotton jersey with a brushed fleece backing. Designed with a loose fit and an extra-wide binder neckline made using custom binding construction. Features set-in sleeves with two-needle stitching, extended ribbed cuffs with thumbholes, and a satin “WEST” patch at the back inspired by vintage military training gear.

Made in Japan
100% Cotton
Royal Blue

Unlikely Simple Sweat Crew "WEST"

Jacquard Knit T-Shirt inspired by 1980s West Coast surf and skate styles, developed from vintage references and reworked with a multi-border pattern in a soft pastel palette. Knitted using compact-spun long-staple Australian cotton for a smoother surface and denser structure, with a relaxed silhouette and ribbed neckline.

Made in Japan
100% Cotton
Brown/Black

Unlikely Jacquard Knit Tee

Gabardine Sports Jacket in cotton gabardine, developed from 1950s American styles and updated with a relaxed balance for a softer drape. Designed for versatile use, with a looser hem and refined proportions that allow for easy wear. Features updated collar and pocket flap stitching, and is fully lined in cupro for a smooth and comfortable finish.

Made in Japan
100% Cotton
Black

Unlikely Gabardine Sports Jacket

Coach Shirt Jacket made from a high-density cotton and polyester blend with a crisp hand and slight stretch. Inspired by vintage coach shirt jackets with a single-layer construction and multiple snap buttons, updated with adjusted proportions for an A-line silhouette. Features seven front snap buttons and pronounced seam puckering, finished with a treatment that gives each piece a worn, uneven character.

Made in Japan
70% Cotton, 30% Polyester
Navy

Unlikely Coach Shirts Jacket

Time Travel Wide Jeans cut from 11.8oz denim in GOTS-certified organic cotton. Designed by combining details from different eras of American 5-pocket jeans, including a deeper rise, wide silhouette, contrast stitching and a washed surface with an overdyed finish. The fabric uses uneven warp yarns for a pronounced vertical fade over time, balanced by a softer weft for a more flexible drape and hand feel.

Made in Japan
100% Organic Cotton
Brown Wash

Unlikely Time Travel Jean Wide Color Denim

Unlikely Team Cap modeled after a vintage baseball style and finished with a simple printed “U” at the front. Updated with a mesh interior to improve breathability while retaining its classic look. Metal clasp closure.

Made in Japan
85% Polyester, 15% Wool
Beige

Unlikely Team Cap

Souvenir Cap based on a vintage silhouette, made in cotton with a mesh lining and inner sliding band for added comfort. Features a felt letter at the front and a green underside to the brim.

Made in Japan
100% Cotton
Black

Unlikely Souvenir Cap"L.A."

Watch cap inspired by classic US military designs, reworked with an emphasis on comfort. Tubularly knitted with a wool exterior and a cotton interior that sits against the skin, combining warmth with a softer hand feel. Finished with an original metal badge included as a detail. The outer yarn blends Tasmanian wool with lamb’s wool and merino for resilience and sheen, while the inside uses combed cotton yarn with a smooth, aligned surface.

Brown
Wool 100% outer and Cotton 100% inner
Made in Japan

Unlikely Feelin`Good Watch Cap

Watch cap inspired by classic US military designs, reworked with an emphasis on comfort. Tubularly knitted with a wool exterior and a cotton interior that sits against the skin, combining warmth with a softer hand feel. Finished with an original metal badge included as a detail. The outer yarn blends Tasmanian wool with lamb’s wool and merino for resilience and sheen, while the inside uses combed cotton yarn with a smooth, aligned surface.

Charcoal
Wool 100% outer and Cotton 100% inner
Made in Japan

Fair Isle sweater knitted from Comeback lambswool, a cross between Merino and British wool breeds. Developed around a centripetal pattern inspired by natural scenery. The design references sky, clouds, forest, ducks, and flowers, with subtle duck footprint motifs integrated throughout. Knitted first and then shrunk to sharpen the pattern and bring clarity to the surface, resulting in a soft, lightly spongy hand with good insulation.

Made in Japan
100% Wool
Charcoal Grey

Unlikely Fair Isle "Duck"

Three way hybrid piece combining a down jacket with a quilted work vest, developed around Unlikely’s seasonal concept of fusing past and future. The outer jacket references a European down design from the 1970s, featuring a stand collar with a feather filled hood stored inside. Cut from glossy, ultra lightweight nylon woven with antistatic yarn and finished with a water repellent treatment. The inner vest contrasts the outdoor shell with a workwear base, made from high density fine nylon given a kneaded wash for a lightly worn surface. Lined with lightweight nylon ripstop, the vest can be worn inside the jacket, on its own, or layered over outerwear, and is fully reversible.

Made in Japan
100% Nylon
Brown

Unlikely 3way Hybrid Down jacket

Unlikely Reserve Crew Neck Sweatshirt created as a study of simple, essential sweatshirts. Constructed with a dense fleece heavier than standard 30×30×10, using a thicker middle thread for a tightly woven structure. The neckline is tightly knitted with an extended rib, slightly lowered at the front, while the set-in sleeves are finished with two-needle stitching. Features long turn-up cuffs with thumb holes for outdoor and sports use, and a “RESERVE” graphic dedicated to reserve players.

Made in Japan
100% Cotton
Grey

Unlikely Simple Sweat Crew "RESERVE"

Unlikely Team Tee Long Sleeve designed with Unlikely’s original wide binder neck detail, produced with a 30 mm specification rarely used in standard T-shirts. Knitted from tightly pulled 30/2 single-strand jersey yarns for a dense structure and textured surface. The long sleeve version is finished with a name tape detail inspired by military uniforms and comes with an Unlikely sticker logo badge as an accent.

Japan
100% Cotton
Grey


Unlikely Team Tee Long Sleeve