Unlikely

Brands/Men

Founded in Tokyo in 2023 by designer Shinsuke Nakada, Unlikely reimagines familiar archetypes through unexpected detail and playful reinterpretation. Rooted in classic American uniforms and everyday clothing, the brand explores military, workwear and sports-inspired forms with subtle shifts in proportion, texture and character. The result is a collection that transforms the familiar into something quietly distinctive and new.

 Nitty Gritty® | Unlikely

 Nitty Gritty® | Unlikely

Stone Island

Vans

Barena Venezia

Moscot

Anderson's

Converse

adidas Originals

Nanamica

Nike

New Balance

Veilance

Harris Wharf London

Engineered Garments 

Byredo

Dr. Martens

Comme des Garçons SHIRT

Patagonia

Paraboot

Margaret Howell

Comme des Garçons Parfums

orSlow

Begg x Co

Neighborhood

WTAPS

Stora Skuggan

ASICS

Casey Casey

Stüssy

And Wander

Hestra

Batoner

Danner

Porter

Adsum

mfpen

Studio Barnhus

Stepney Workers Club

Birkenstock

Needles

Lady White Co.

Yuketen

Unifrom

Maison Louis Marie

Asahi Shoes                                       

Evan Kinori                                       

Chamula                                           

Auralee                                

Barbour

J.Press                                           

Our Legacy                                        

Tarvas                                            

New Era                                           

Rototo                                            

MAN-TLE                                           

Clarks Originals

Bode                                              

ERL                                               

Comme des Garcons Homme                           

Sunflower                                         

Nitty Gritty® Worldwide

D.S & DURGA                                       

Aurora Shoe Co.                                   

COMOLI

SOUTH2 WEST8

Salomon

Pyrenex

Oakley

HOKA

ONZE                                              

Kaptain Sunshine

Perfumer H

Gottlob

Maximum Henry

A.PRESSE

Conkers

Oliver Church

Rubato

Regal Shoe & Co

Régime De Fleurs

Footworks

Salon C. Lundman

SWC OMNI

Village PM

Thurston

Norlha

TEKLA

One Size

Unlikely Team Cap modeled after a vintage baseball style and finished with a simple printed “U” at the front. Updated with a mesh interior to improve breathability while retaining its classic look. Metal clasp closure.

Made in Japan
85% Polyester, 15% Wool
Navy


Unlikely Team Cap

Unlikely Reserve Crew Neck Sweatshirt created as a study of simple, essential sweatshirts. Constructed with a dense fleece heavier than standard 30×30×10, using a thicker middle thread for a tightly woven structure. The neckline is tightly knitted with an extended rib, slightly lowered at the front, while the set-in sleeves are finished with two-needle stitching. Features long turn-up cuffs with thumb holes for outdoor and sports use, and a “RESERVE” graphic dedicated to reserve players.

Made in Japan
100% Cotton
Grey

Unlikely Simple Sweat Crew "RESERVE"

Unlikely Team Tee Long Sleeve designed with Unlikely’s original wide binder neck detail, produced with a 30 mm specification rarely used in standard T-shirts. Knitted from tightly pulled 30/2 single-strand jersey yarns for a dense structure and textured surface. The long sleeve version is finished with a name tape detail inspired by military uniforms and comes with an Unlikely sticker logo badge as an accent.

Japan
100% Cotton
Grey


Unlikely Team Tee Long Sleeve

Unlikely Old Hunter Jacket inspired by 1940s hunting wear. Cut to a shorter length with corduroy reinforcements at the collar, cuffs, and pocket openings, giving both durability and character. The outer is produced in hardwearing No. 8 canvas, softened with a bio-wash and hand-processed through multiple stages by skilled craftsmen to achieve a worn appearance. The result is a modern silhouette that retains the essence of the original design.

Japan
100% Cotton
Used Brown

Unlikely Old Hunter Jacket

Unlikely Air Force Sweater updated from the U.S.A.A.F. mechanic’s V-neck style. Knitted in Japan from high-grade worsted yarn spun with Australian lamb’s wool for softness and luster, mature Merino for elasticity, and Tasmanian wool for added strength.

Made in Japan
100% Wool
Brown

Unlikely Air Force Sweater