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Reebok was founded in England, in 1958, by a pair of brothers, Joe and Jeff Foster, to carry on a family tradition of making athletic footwear. Their grandfather, Joseph William Foster, had launched an eponymous company, J.W. Foster, in 1895 and developed one of the very first track spikes. The brand name was inspired by the Grey Rhebok, a species of African Antelope. It was during the 1980s that people took a genuine interest in staying (or getting) in shape. It was the decade that gave us aerobics and saw a new emphasis on sports like tennis—which blended physical activity with a sociocultural lifestyle. In that context, Reebok thrived. The company expanded from running spikes, offering a range of casual athletic footwear designed for amateur athletes and fitness aficionados.

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