Anni Lu

Anni Lu was founded in 2013 by Helle Vestergaard Poulsen. The name Anni Lu is a combination of the two persons inspiring Helle the most: her late mother Anni and her daughter Luella. 
All Anni Lu styles show Helle's great passion for personal style, colours and playful combinations. Signature pieces include tropical styles, good luck charms, personalized initial pendants, ancient coins and a bold use of color. 

Brands/Women

Anni Lu was founded in 2013 by Danish designer Helle Vestergaard Poulsen. The brand is named after her late mother Anni and her daughter Luella, the two people who inspire her the most. Anni Lu’s pieces are made by hand and are characterized by their payful designs.   

We have loved Anni Lu's fun, colourfull and inspiring collections since we started working together back in 2015. Wether their pieces are stacked or worn on their own they convey individual expression. Collections combine gemstones and freshwater pearls with sparkling crystals and 14-karat gold. Bracelets, necklaces and personalized pendants and decorated in a joyish manner.   


Anni Lu At Nitty Gritty 

Brand Page - Anni Lu

Barena Venezia

Moscot

Converse

adidas Originals

Nanamica

Nike

New Balance

Harris Wharf London

Laura Lee

Byredo

Comme des Garçons Wallet

Patagonia

Paraboot

Margaret Howell

Comme des Garçons Parfums

orSlow

Baserange

Begg x Co

Stora Skuggan

ASICS

Casey Casey

Hestra

Lemaire

Batoner

Porter

Birkenstock

Snow Peak

Needles

All Blues

Cornelia Webb

Unifrom

Comme des Garçons PLAY

Danton                                            

Barbour

Toast                                             

Sono                                          

Our Legacy                                        

Câbleami                                          

Merrell                                           

Ennui Atelier                                     

Bode                                              

ERL                                               

Ottolinger                                        

Main Nué                                          

D.S & DURGA                                       

Aurora Shoe Co.                                   

Sky High Farm

Justine Clenquet                                  

Panconesi

Rostersox

A. Roege Hove

Salomon

Andersson Bell

Pyrenex

FUBUKI

Edna

Stockholm (Surfboard) Club

ONZE                                              

Comme des Garçons Girl

Gimaguas

BEAMS BOY

Nicole Saldaña